Empowering Event and Meeting Professionals to thrive in an industry defined by blurred boundaries and high burnout rates.
A movement based on the mythical phoenix, rising from the ashes, it represents renewal, resilience, and the ability to thrive despite the pressures of an industry often defined by blurred boundaries and burnout.
Phoe·nix Un·leashed
('fē:.niks ən-lēsht)
Phoenix Collective is a free facebook support group designed to provide a safe space where all meeting and event professionals can connect and support each other, get tips and join in on the movement of Phoenix Unleashed
Phoe·nix Co·llec·tive
('fē:.niks co-lēl-tiv)
We are deeply committed to support all our colleagues within the Meeting and Event Professional industry as we navigate this movement and demand change for all.
Our goal is to create a safe and nurturing space where you can find solace and strength, fostering a sense of belonging and connection. We are committed to help you navigate your professional challenges, revive your passion, build resilience, and thrive in your career. Together, we are dedicated to transforming the event planning landscape into a supportive, thriving and balanced community where every member can flourish.
Become a part of the movement by joining our FREE facebook group Phoenix Collective.
We have been conducting in-depth research to get a full picture of the levels of stress and burnout within our industry. With our findings we are committed to driving meaningful change and transforming the landscape of the industry, demanding a healthier, more sustainable work environment for meeting and event professionals across the globe.
Interested in keeping up to date on our research and our movement? Sign up below to get Unleasher, a monthly newsletter dedicated to providing you with resources, tips and more.
Carla’s advocacy for addressing burnout in the meeting and event planning industry stems from her own experience with the condition, which led to struggles with depression and anxiety. Recognizing how widespread burnout is in this high-pressure industry, she is committed to redefining its culture by promoting boundaries, self-care, and innovative work practices.
Lori is a dynamic yet rare type of entrepreneur. Her career began with a Bookkeeping business, which evolved into an Accounting business which then became a full spectrum Operations Consulting business. She's spent 13 years empowering service-based businesses to trade burning out for thriving using innovation, automation and systemization.
A Certified Meeting Professional (CMP) and Certified Meeting Manager (CMM), Carla holds a bachelor's degree in Hospitality and an MBA, reflecting her dedication to professional excellence. She is an active member of the MPI Potomac Chapter, serving on the Membership Committee, and was previously the Career Development Co-Chair, earning the STAR Award in 2020. She also served on the board of MPI Greater Orlando from 2009 to 2011.
Through Phoenix Unleashed, Carla empowers professionals to achieve success without sacrificing well-being, proving that excellence and balance can coexist.
With her bold leadership style, Lori transforms businesses into efficient, well-oiled machines, enhancing productivity, efficiency and profitability. Clients deeply value her as a trusted partner, always available for support and insight.
Her passion to drive change is what led her to co-found Phoenix Unleashed with Carla. Together they are the perfect blend of visionary and tactical brilliance.